Choose Language

Press Releases

  • Registration Open for Visit Greenville, NC’s Fall 2016 Greenville Tourism Ambassador Program

    GREENVILLE, NC – Registration is now open for the free Fall 2016 session of Visit Greenville, NC (Greenville-Pitt County Convention and Visitors Bureau)’s Greenville Tourism Ambassador Program (Greenville TAP). This ambassador program was developed in Fall 2015 in conjunction with the East Carolina University School of Hospitality Leadership. The first class of Greenville Tourism Ambassadors graduated in May 2016 at Visit Greenville, NC’s National Travel & Tourism Week Luncheon.

    This month-long initiative is designed for business owners, industrial managers, front-line employees, students, and anyone who is interested and invested in promoting and growing the Greenville-Pitt County community. Visitors are looking for unique places and experiences, and as the official destination marketing organization for the county, the Greenville-Pitt County Convention & Visitors Bureau wants to further develop Greenville and Pitt County into a travel destination of choice. When visitors have memorable and positive experiences they are more likely to return to a destination, which is good for everyone, from visitors, local residents, front-line employees, and our local economy The goal of the Greenville TAP Program is to unite the Greenville-Pitt County tourism industry stakeholders together through shared education, experiences, and goals to prepare for future visitors and tourism development.

    The Greenville TAP program includes two tours of tourism attractions in the Uptown District and Greenville-Pitt County, one day of in-class curriculum, an optional Tar River kayaking session, a Greenville TAP Fall 2016 graduation dinner, and a recognition ceremony at our National Travel & Tourism Week Luncheon in May 2017. *The tentative Greenville TAP Fall 2016 schedule is below. Dates listed are subject to change depending on availability and weather*

    • Thursday, September 22, 2016 | 8:30am – 1:00pm |Visit Greenville, NC Orientation, Uptown Greenville Presentation & Tour
    • Tuesday, September 27, 2016 | 8:00am – 4:00pm | Greenville-Pitt County Tour
    • Saturday, October 8, 2016 | 9:00am – 12:00pm | *Optional Session* Kayaking on the Tar River
    • Thursday, October 13, 2016 | 9:00am – 12:00pm | Class Room Day
    • Tuesday, October 18, 2016 | 6:30pm – 8:00pm | Greenville TAP Fall 2016 Graduation Dinner
    • Tuesday, May 9, 2017 | 12:00pm – 2:00pm | National Travel & Tourism Week Luncheon & Recognition Ceremony

    The deadline for registration for Greenville TAP Fall 2016 is Friday, September 16, 2016, and space is limited to 20 participants on a first come-first serve basis. Please register for Greenville TAP at, or by contacting Sierra Jones at the Greenville-Pitt County Convention & Visitors Bureau.

    For more information about the Greenville Tourism Ambassador Program, please contact:
    Sierra Jones, Communications Manager | Greenville-Pitt County Convention & Visitors Bureau
    Phone: 252.329.4200 | Email:

  • 2015 Visitor Impact for Pitt County Spending by Domestic Visitors Increases by 2.3 Percent to $218.83 Million

    Greenville, NC – Visit North Carolina announced today that domestic visitors to and within Pitt County spent $218.83 million in 2015, an increase of 2.3 percent from 2014.

    “I am pleased with the steady growth of Pitt County’s tourism industry,” stated Andrew Schmidt, Executive Director of the Greenville-Pitt County Convention & Visitors Bureau. “Tourism is making a positive impact on our local economy and businesses, employing our residents, and reducing tax liabilities for people who live and work here. With the expansive growth taking place in our area, the CVB staff looks forward to bringing more visitors to our area each year.”

    Pitt County tourism impact highlights for 2015:
    • The travel and tourism industry directly employs more than 2,000 people in Pitt County, an increase of 2.6 percent over 2014.
    • Total payroll generated by the tourism industry in Pitt County was $44.07 million, an increase of 6.6 percent over 2014.
    • State tax revenue generated in Pitt County totaled $11.44 million through state sales and excise taxes, and taxes on personal and corporate income, an increase of 6.3 percent over 2014.
    • About $4.82 million in local taxes were generated from sales and property tax revenue from travel-generated and travel supported businesses, an increase of 3.2 percent over 2014.
    • Pitt County ranks 21 out of North Carolina’s 100 counties in visitor expenditures in 2015.
    Governor Pat McCrory announced in May that visitors to North Carolina set a record for spending in 2015. The $21.96 billion in total spending represented an increase of 3 percent from 2014.

    These statistics are from the “Economic Impact of Travel on North Carolina Counties 2015,” which can be accessed at The study was prepared for Visit North Carolina by the U.S. Travel Association.

    “All eight economic development regions of the state had spending growth of 2 percent or more, and 91 percent of the state’s counties saw direct tourism employment growth from 2014 to 2015,” said Wit Tuttell, Executive Director of Visit North Carolina. “Tourism continues to be major driver of economic development across North Carolina, which is the sixth most-visited state in the country.”

    Statewide highlights include:
    • State tax receipts as a result of visitor spending rose 6.1 percent to top $1.1 billion in 2015.
    • Visitors spend more than $60 million per day in North Carolina. That spending adds nearly $4.9 million per day to state and local tax revenues (about $3.1 million in state taxes and $1.8 million in local taxes).
    • The travel and tourism industry directly employees more than 211,000 North Carolinians.
    • Each North Carolina household saves $475 in state and local taxes as a direct result of visitor spending in the state.

    For more information, please contact:
    Andrew Schmidt, Executive Director| Greenville-Pitt County Convention & Visitors Bureau
    Phone: 252.329.4200 | Email:

  • Visit Greenville, NC Selects CSL International to Conduct Sports Complex Development Study

    GREENVILLE, NC – Visit Greenville, NC (Greenville-Pitt County Convention & Visitors Bureau) has selected Convention Sports & Leisure International (CSL International) to conduct a sports complex development feasibility study and strategic plan for further sports development in Greenville and Pitt County.

    “Sports tourism is the fastest growing tourism market segment in the United States,” states Andrew Schmidt, Executive Director of the Greenville-Pitt County Convention & Visitors Bureau. “Our sports marketing efforts have proved successful at the local level as an estimated $6 million dollars was generated into our local economy during the last fiscal year. The biggest challenge we face in our sports tourism efforts is finding enough athletic facilities to accommodate the demand we are seeing from tournament organizers.”

    Visit Greenville, NC ramped up its sports development and recruitment efforts over the last year and a half as the national sports tourism market continues to grow rapidly. In April 2015, Visit Greenville, NC hired Gray Workman Williams as its first full-time Sports Sales Manager to actively promote our area facilities, and recruit a wider variety of sporting events to come to Greenville-Pitt County. “This study is necessary to discover Pitt County’s need for more sports facility development to attract larger events and tournaments to take Greenville to the next level as a sports destination,” states Gray Workman Williams, Sports Sales Manager for Visit Greenville, NC. “Attracting more of these large tournaments will create an even greater economic impact on our community, and we are excited to work with CSL International and grow sports tourism in Pitt County.”

    Founded in 1988, CSL International is based in Minneapolis, Minnesota and offers a team of highly-trained consultants who have conducted over 1,000 feasibility and planning studies for sports, recreation, and event teams and facilities in various sized communities across the country. CSL International is familiar with the relevant local, regional, and state issues, having recently performed an extensive number of planning studies throughout North Carolina, including East Carolina University’s Dowdy-Ficklen Renovation in Greenville, New Bern, Wilmington, Chapel Hill, Raleigh, Winston-Salem, Cabarrus County, and other several other cities and counties.

    “We are very excited about working with Visit Greenville, NC and the Greenville community on this important study planning for the future of sports tourism in the Greenville market,” stated Joel Feldman, Senior Project Manager for CSL International. “We look forward to working with local sports organizations and community stakeholders to focus on ways to add to the overall level of events, attendees and economic impact, while improving the quality/availability of facilities for existing local sports and recreation program participants.”

    CSL International expects to complete the scope of services for the Greenville-Pitt County sports complex feasibility study by the end of 2016, and provide Visit Greenville, NC with a final report summarizing all relevant findings, conclusions, and recommendations, and make themselves available for presentations to community stakeholders. Visit Greenville, NC will then work with city and county partners to begin evaluating and implementing deliverables from the study to help further develop Greenville-Pitt County into a premiere sports tourism destination in North Carolina.

  • Visit Greenville, NC Launches New Restaurant Deals Program on Website and App for Greenville-Pitt County Visitors

    GREENVILLE, NC- The Greenville-Pitt County Convention & Visitors Bureau is excited to launch a new program featuring digital restaurant discounts on the Greenville NC mobile app and website.

    Greenville attracts many visitors and groups from across the state and country to attend meetings, conventions, and participate in sporting tournaments. With the increasing visitation in the Greenville area, it is the Greenville-Pitt County CVB’s goal to educate these new visitors on all the great dining options in Greenville. Not only will this digital program increase awareness of Greenville restaurants, but it is time and cost efficient, as well as environmentally-friendly.

    This new program will only be available to overnight guests. Therefore, to use the digital coupon at a participating restaurant, guests must present a Pitt County hotel/motel room key when ordering and using the discount.

    Currently, four restaurants have committed to the program, including: Bonefish Grill, Buffalo Wild Wings, Chico’s Mexican Restaurant, and Crave Uptown Restaurant & Bar. The digital coupons for these restaurants will go live on the app and website on June 13th. The Greenville-Pitt County Convention & Visitors Bureau is still actively seeking and highly encouraging other restaurants to participate. It is our goal to include restaurants from all across Greenville, from the Uptown District to the Convention District, and beyond.

    Restaurants interested in participating in this program, can reach out to the Greenville-Pitt County CVB via email,, or phone, (252)329-4200, to discuss participation and specifics, such as duration and type of coupon.

    Download the Greenville NC app by visiting:

    Visitors will be able to access the coupons under a tab called ‘Deals’ on the app or on the website at

    For more information about this program, please contact:
    Andrew Schmidt & Sierra Jones
    Greenville-Pitt County Convention & Visitors Bureau
    417 Cotanche Street | Suite 100 | Greenville, NC 27858
    (252)329-4200 | |

  • Visit North Carolina to Hold Tourism Resource Assistance Center in Greenville

    GREENVILLE, NC (1/4/2016)- The Economic Development Partnership of North Carolina’s (EDPNC) Division of Tourism, Film and Sports Development (Visit North Carolina) and the Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC) will hold a Tourism Resource Assistance Center session Thursday, February 4th, 2016 from 10am – 2pm at the Hilton Greenville, located at 207 SW Greenville Boulevard on the Greenville Convention Center Campus.

    The Tourism Resource Assistance Center is a tourism development program offered to help further tourism initiatives statewide, foster sustainable tourism development, and promote economic growth by providing financial, technical, and educational assistance to the travel industry in North Carolina. TRAC brings Visit North Carolina's program managers and partner organizations to Greenville to talk one-on-one with local tourism-related businesses in Greenville, Pitt County, and the surrounding Eastern North Carolina region, about the nuts and bolts of its programs and working with the organizations. Attendees will learn about Visit NC’s research, development, and marketing services, and get to discuss best practices in reaching travelers and the media, as well as increasing tourism visitation and spending.

    Representatives from the EDPNC's Business Link North Carolina (BLNC), the N.C. departments of Commerce, Cultural Resources, Environmental Quality, and the NC GreenTravel program will also be on hand to discuss services they can provide businesses including strategic planning, assisting with identifying resources, and serving as liaisons with other local, state, and federal agencies.

    “We are thrilled to have our state tourism program managers coming to talk with our local hospitality partners on how they can work with the EDPNC to market their individual organizations,” states Andrew Schmidt, Executive Director of the Greenville-Pitt County Convention & Visitors Bureau. “Holding a TRAC session in Greenville offers our hospitality partners a unique opportunity to enhance their marketing efforts across the state and help further increase tourism dollars into our county.”

    Staff from Visit Greenville, NC will provide information on how local tourism-related businesses can work directly with our office, as we promote our Greenville-Pitt county destination at home, across North Carolina, and beyond.

    “We encourage our local hotels, restaurants, breweries, retail shops, museums, outdoor recreation businesses, festival organizers, artists, and others to come out and join us,” states Sierra Jones, Communications Assistant at the Greenville-Pitt County Convention & Bureau. “This TRAC session will be very educational and beneficial to our area tourism businesses as we move forward to strengthen our Pitt County tourism industry.”

    There is no charge to attend this TRAC session, there is no formal presentation and no reservation is required. Parking is free and refreshments will be provided. All area tourism-related businesses are encouraged to attend.

    To schedule a specific appointment time – although an appointment isn't necessary – or to learn more about scheduling a TRAC visit to your community, contact André Nabors, Visit NC Partner Relations Manager at 919.447.7771.

    For more information about the TRAC session in Greenville, please contact:
    Sierra Jones, Communications Assistant | Greenville-Pitt County CVB
    Phone: 252.329.4200 | Email:

  • Hardy-Stover Wins Conference Services Manager of the Year Award

    GREENVILLE, NC- Mrs. Ethelene Hardy-Stover, Convention Services Manager for the Greenville-Pitt County Convention & Visitors Bureau recently won Event Service Professionals Association (ESPA) and Successful Meetings magazine’s Convention Services Manager of the Year Award for the CVB segment!

    Mrs. Hardy-Stover received numerous nominations from various meeting planner clients she worked with this year. In addition to this award, she will also receive a complimentary one-year ESPA membership.

    The CSM of the Year Award winners in the CVB, Hotel, and Convention Center categories will be honored during the Awards Ceremony at the ESPA Annual Conference Saturday, January 9th, 2016 at the Fairmont Hotel in Vancouver, British Columbia, Canada.

    “I feel exceptionally grateful to be the recipient of such a distinguished award due to the competitiveness of so many other deserving nominees,” states Hardy-Stover.

    Mrs. Hardy-Stover earned a Bachelor degree in Behavioral Science from Shaw University in Raleigh, and has held the position of Convention Services Manager at the Greenville-Pitt County Convention & Visitors Bureau for over 15 years. She works to promote and support meetings and events by providing complimentary services such as the printing of name badges and event banners, booklet assembly and guidance, registration assistance, acquiring discount coupons to local restaurants, and more. This complimentary Convention Services program is designed to help save host organizations both time and money when they bring their events to Greenville-Pitt County.

    “I am so pleased and excited to see Ethelene’s hard work and dedication to our meeting professionals recognized by the Event Service Professionals Association,” states Andrew Schmidt, Executive Director of the Greenville-Pitt County Convention & Visitors Bureau. “She has earned the reputation for exceeding expectations which helps us sell Greenville and Pitt County as a meetings and event destination.”

    Successful Meetings magazine is a monthly publication providing resources and ideas to help meeting planners execute a variety of meetings across all industries. The Event Services Professionals Association (ESPA) works to elevate the event and convention service profession and prepare its members to execute innovative and successful events through education and networking.

    For more information, please contact:
    Andrew Schmidt, Executive Director
    Greenville-Pitt County Convention & Visitors Bureau
    Phone: 252.329.4200 | Email: