In the News

2017 VISITOR IMPACT FOR PITT COUNTY COUNTY SPENDING BY DOMESTIC VISITORS INCREASES BY 6.62 PERCENT TO $246.72 MILLION

GREENVILLE, NC (8-23-18) — Visit North Carolina announced today that domestic visitors to and within Pitt County spent $246.72 million in 2017, an increase of 6.62 percent from $231.40 million 2016. Pitt County experienced the 4th largest increase in visitor spending out of all of North Carolina’s 100 counties in 2017.

“I am both excited and pleased at the rapid growth of economic impact generated by tourism dollars in Greenville and Pitt County,” stated Andrew Schmidt, Executive Director of the Greenville-Pitt County Convention & Visitors Bureau. “These numbers validate our message that Greenville-Pitt County is an emerging destination that continues to attract more visitors to enjoy our growing hospitality infrastructure, meeting, and athletic facilities.”

Tourism impact highlights for 2017:
• The travel and tourism industry directly employees more than 2,270 in Pitt County an increase of 4.59% over 2016.
• Total payroll generated by the tourism industry in Pitt County was $52.25 million an increase of 11.07% over 2016.
• State tax revenue generated in Pitt County totaled $12.87 million (an increase of 5.8% over 2016) through state sales and excise taxes, and taxes on personal and corporate income. About $5.53 million (an increase of 8.12% over 2016) in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.
• Travel and tourism tax revenue generated helped save Pitt County taxpayers $104.28 per resident in 2017.
• Pitt County ranks 20th out of North Carolina’s 100 counties in visitor expenditures in 2017.

Gov. Roy Cooper announced in May that visitors to North Carolina set a record for spending in 2017. The $23.99 billion in total spending represented an increase of 4.2 percent from 2016.

These statistics are from the “Economic Impact of Travel on North Carolina Counties 2017,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by the U.S. Travel Association.

“All eight economic development regions of the state had spending growth of 3 percent or more, and 90 percent of the state’s counties saw direct tourism employment growth from 2016 to 2017,” said Wit Tuttell, executive director of Visit North Carolina. “Tourism continues to be major driver of economic development across North Carolina, which is the sixth most-visited state in the country.”

Statewide highlights include:
• State tax receipts as a result of visitor spending rose 3.4 percent to more than $1.2 billion in 2017.
• Visitors spend more than $65 million per day in North Carolina. That spending adds $5.38 million per day to state and local tax revenues (about $3.36 million in state taxes and $2.02 million in local taxes).
• The travel and tourism industry directly employees more than 225,000 North Carolinians.
• Each North Carolina household saves on average $515 in state and local taxes as a direct result of visitor spending in the state.